Balancing the woo and the practical in business

I’ve always said I sit somewhere between the woo and the practical in how I run my business.

You could blame it on being a Virgo ♍. I love systems, structure, and spreadsheets, but I’m also deep into mindset work, energy clearing, and trusting the Universe.

And when it comes to launching?
That balance is everything.

Because here’s what I know for sure: a lot of launch stress comes from unrealistic expectations.

We expect:

• Everyone to love our offer
  
• Zero unsubscribes when we send sales emails
  
• People to buy immediately, with no hesitation
  

And when that doesn’t happen?

We start second-guessing everything:
“Is my offer wrong? Is my pricing off? Is something wrong with ME?”

Here’s the truth I’ve learned after years of launching:

• Some people will unsubscribe.
  
• Some people will say no.
  
• And some people will buy.
  
  

Understanding the Numbers Changes Everything

There’s something incredibly grounding about knowing your launch numbers.
If I send out an email, I expect a certain percentage of unsubscribes.
If I launch a product, I expect a certain conversion rate.

So when those things happen, they don’t rattle me anymore.
They’re just data. Normal. Predictable.
Part of the flow.

And honestly? That mindset shift alone has saved me from so many emotional spirals.

When you trust the process and trust that launching is a mix of strategy, energy, and numbers, you stop taking every little thing so personally.

This Applies to Pricing Too

I see this come up all the time with pricing anxiety.

You set a price… and someone tells you it’s too expensive.
Then someone else says, “Wow, that’s cheap!”
And someone else says, “That’s exactly what I expected.”

So which one is it?

The answer is: all of them.
There is no perfect price that makes everyone happy.
If you accept that, pricing gets a whole lot easier—and way less emotional.

Launching with Grace and Chill

I still do my mindset work.
I still journal, clear blocks, visualize, and say my affirmations.
But I also trust the math. I trust the timeline. I trust the process.

That’s what allows me to stay calm during launches.
To not overreact when unsubscribes come in or when sales aren’t instant.
To show up consistently, do the work, and support my audience.

Because launching isn’t about being perfect, it’s about being present.

It’s about showing up, offering value, making your case, and letting people decide in their own time.

And when you can do that without spiraling?
That’s when launching becomes sustainable.

Want to launch in a more grounded, repeatable, and calm way?

If you liked this chill take on launching, I’ve got more tips coming soon. Join the waitlist here to get first dibs on a free launch training and behind-the-scenes updates.