The free Launch Masterclass is running this week.
Jeff Walker - creator of Product Launch Formula® - teaches his proven
launch system in a free three-part masterclass. It runs every week. I've
used it since 2015 to generate over $8 million in launches.
Here's how to register.
Registration for this week closes in...
Here's what you'll learn:
When you register, you join that week's cohort and get access to
three free training videos:
Monday
Lesson 1: The Sideways Sales Letter
Why launches out-convert every other marketing approach, and the
counterintuitive reason they work even with a small list.
Tuesday
Lesson 2: The 3 Types of Launches
The three core launch models Jeff teaches, and which one fits where
you are right now - whether you're launching for the first time or
relaunching something that didn't work.
Thursday
4pm ET | Lesson 3: Live
The full step-by-step launch blueprint, delivered as a live broadcast
with chat support. This is where it all comes together.
Already past Thursday? The Lesson 3 replay is available Friday through
Sunday. Register here and you'll get access.
What is Product Launch Formula?
Product Launch Formula® - or PLF - is the launch system created by Jeff Walker that has generated over $1 billion in student sales since he first taught it in 2005.
The idea behind it is simple. Instead of putting up a sales page and hoping people buy, you deliver a short sequence of valuable free content first - videos, emails, or live sessions - that builds trust, answers objections, and creates genuine excitement before you ever open the cart. Jeff calls it the Sideways Sales Letter. It works because people buy from people they trust, and the launch sequence builds that trust fast.
I've used PLF for every major launch in my business since 2015. It's behind our $750K launch, our first $1 million launch, and every significant revenue result since. The system doesn't care
what industry you're in, how big your list is, or whether you've launched before. It's a sequence. You follow it, you get results.
PLF is an 8-week coaching program with three core launch models (for every stage - from starting from scratch to scaling what's already working), a full community of students and alumni, and lifetime access to all materials and updates.
The free masterclass above is the place to start. Jeff walks you through the core framework across three lessons - no cost, no commitment, just the clearest introduction to launching you'll find anywhere.
I bought PLF at full price in 2025.
Here's what happened.
Before I started following Jeff's system, I was launching by instinct.
Some launches worked. Most were exhausting. And I had no idea why one
would do well and another would fall flat.
Then my husband Mark joined the business and insisted we actually follow
the PLF process - properly, step by step, no shortcuts. That year we did
a $750,000 launch. The year after, our first $1 million launch.
Since then, PLF has been behind every major launch in our business. Over
$15 million in course revenue. Not because we have a big team or a huge
ad budget. We have three kids, one assistant, and a modest ad spend.
The system works. You just have to follow it.
xx Denise
How the weekly masterclass works
Thursday
Registration opens for the new round
Monday
Lesson 1 released to registered members
Tuesday
Lesson 2 released to registered members
Wednesday
Last day to register (midnight ET)
Thursday
Lesson 3 - live broadcast at 4pm ET
Fri-Sun
Lesson 3 replay + PLF enrollment open
Registration for this week closes in...
Join through my link and get my bonus package
When you register through my partner link and go on to join PLF, you get
access to my exclusive bonus package. It's designed to give you the
mindset layer that PLF doesn't cover - because knowing the launch
system and actually being able to implement it without self-sabotaging
are two very different things.
Here's what you'll get (free!):
Launch Mindset Workshop
The mindset work behind every launch we've run. What comes up when you start promoting yourself, how to handle it, and how to keep
going when the inner critic gets loud.
Launch Planning Workshop
How to plan an execute your launch including a look behind the scenes at how we sequence and plan the key elements of our launches like pre-launch content, open cart, and close cart.
Launch Lessons & Mistakes
Go deeper behind-the-scenes of our real business - when we share our lessons and mistakes from almost a decade of launching - what works, what we changed, what the numbers looked like, and what we'd do differently. Real data, honest reflection.
Evergreen & Passive Income Workshop
How to take what you launch and set it up to sell in the background.
Includes the mindset shifts that make it easier to receive money
while you're not actively working. How to turn a cold lead into a customer.
$1M 5-Day Challenge Workshop
How to run a 5-day Challenge based launch and insight into out own $1m+ 5-Day Challenge, including swipe copy, marketing files and plans.
Our Complete Launch Library
Swipe files, strategy documents and plans from our best launches, affiliate promotions, playbooks and debriefs. We love sharing real numbers and lifting the lid on what it takes to be successful with PLF.
Bonus access is delivered after your PLF enrollment is confirmed.
Ready to Join?
CLICK HERE TO JOIN PLF + CLAIM YOUR FREE BONUSESWant to learn more before you register?
Here are some of the most-read articles and podcast episodes on
launching from our blog and the Chill and Prosper podcast.
Revealed: Our first ever $1m launch! 7 tactics to hit 7-figures
21 lessons from our $750K launch
Ep 124: Is launching getting harder?
Ep 81: Launch tips nobody's talking about
Ep 82: Jeff Walker Interview: How to get started with launching
