The Ruler is the boss, visionary empire builder, and sometimes a workaholic who has BIG plans and often gets burnt out trying to monetize everything simultaneously.

Sacred Money Archetypes®  are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money. 

Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains, 

“The way we do money, is the way we do everything.” 

So discovering and working with these archetypes can have a profound impact on all areas of your life and business.

You can find out more about your Archetype and take the Money Archetypes Quiz here. 

There are 8 Archetypes and this is your guide to the Ruler.

The Ruler’s drive to create and innovate makes them an unstoppable and passionate force for making a significant impact with their business.

For them, money measures their level of achievement and accomplishment.

Their work ethic makes them a formidable entrepreneur but sometimes a less than a present human being, friend, or parent. There's nothing wrong with their ambition, but sometimes they forget their bodily needs (like food, water, or sleep!) and burn themselves (or their team) out.

Rulers might feel frustrated in the entrepreneurial world when they know they can work hard, but it's not all coming together yet.

They say yes to everything, have multiple complex projects on the go, and are completely delusional about the workload required to get everything done to their high standards.

Rulers are natural leaders and innovators. They can totally figure out how to build an enormous empire with ease and grace.

The Ruler is you if you…

• Never feel satisfied you've made enough, continually challenging yourself to achieve higher financial goals.
• Find your business dominates most of your time and attention.
• Fear losing control of your money, power and identity.
• Hide feeling not good enough behind over-achieving, ambition and a quest for more.
• Are a natural and passionate leader people want to follow, giving you the prestige and reputation you desire.
• Believe what you're creating now will bring you happiness in the future, often driving you to overwork.
• Love empowering people and enriching lives through your business.
• Thrive on creating, innovating and building something of lasting value.
• Feel safe and protected from danger by accumulating financial resources.
• Are reluctant to pull money out of your business and are often cautious about spending.

Each of the 8 Sacred Money Archetypes® has strengths and challenges. 

Here are the Ruler’s strengths, they;

• Inspire others to take action and have big dreams for their life and business.
• Have a robust and determined work ethic. Nobody can work harder than a Ruler.
• Can quickly achieve "impossible" goals and love challenging themselves to grow.
• Are a bold, creative business visionary with ideas to improve almost any industry.
• Innovate with new exciting ideas before everyone else.
• Create win-win business empires where everyone can thrive.
• Can monetize and market pretty much anything.

The Ruler’s challenges are that they;

• Rarely celebrate achievements - they just move on to the next thing.
• Are a Perfectionist and hard to please, so they never feel satisfied, and team members can feel unappreciated.
• Often over-commit to multiple projects at the same time.
• Are always thinking about future goals, so they find it hard to be in the present moment.
• Can be delusional about a realistic workload for themselves and their team. They just work harder.
• Will rather burn out rather than quit or admit defeat.
• Often feel demotivated without big goals and sometimes break things that work fine!
• Struggle with hobbies (work is your hobby) and can neglect friendships in favor of work.

Click here to watch a roundtable of Ruler entrepreneurs discussing their money gifts and challenges and how they've used the SMA framework to grow their businesses.

What about real, famous people? How can you tell if someone is a Ruler? 

They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!

Here are some famous people I think could have Ruler tendencies, check out what they have said about money:

Oprah Winfrey, media queen

"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to work."

Martha Stewart, lifestyle queen

"Study your strengths; then decide how hard you want to work."

Beyonce, pop queen

"I'm a workaholic and don't believe in 'No.' If I'm not sleeping, nobody's sleeping."

Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Ruler? Click here to take the quiz or enter your details below to watch the Ruler edition of the ‘Leverage Your Strengths and Make More Money’ workshop.

Watch the “How to Leverage Your RULER Strengths and Make More Money” works

Here’s what some fellow Rulers have said about discovering their Archetype and the Sacred Money Archetypes® business course:

"SMA is just such a fantastic place to step into and explore all of those parts of yourself that you thought were not so great. You might have thought that they were bugs in your system that you needed to fix but really they’re your gifts. It’s amazing what you can accomplish when you lean into your gifts, and work through all of your self sabotages."

JESS KEATING
Author, Scientist & Soul Coach, Canada  
Archetype: Ruler

“Doing this course is going to help you really step into the true expression of who you are and why you are on the planet to do what you're doing.”

RIFA THORPE-TRACEY
Coach & Consultant, USA
Archetype: Ruler

"SMA is going to open up a lot of doors and understanding who you are energetically and how you can align to that within your business, within your relationships, within your home is going to change things. It's going to make everything feel so much easier."

KERIN MONACO
Lightworker, USA
Archetype: Ruler

"It helps so much to reflect on yourself and then to choose the right business for you. Done-For-You didn't work out for me, so I'm doing coaching now."

SANDRA HOFFMAN
Automation Expert, Germany 
Archetype: Ruler

"I've loved the SMA course, it's been so good. It has revealed so much about what I have to work on. It’s helped me to see what is going on inside my head and to not let those shadow thoughts get in the way. It really has helped with my relationship with my fiance too, because now I know he's a Romantic and it's so much easier to deal with things together now."

ANNE BRUCE
Veterinarian, Finland
Archetype: Ruler