Motivation has a reputation for being loud, exciting, and constant - especially in January.

But real motivation doesn’t work like that.

So let’s talk honestly about what actually keeps you going over the long term — not just in the first few weeks of the year.

Motivation Will Ebb and Flow — and That’s Normal

Some days you’ll feel inspired and excited.
Other days you’ll feel flat, discouraged, or tired.

That doesn’t mean you’re failing.

You’ll have:

• launches that don’t go to plan
   
• refund requests
   
• criticism
   
• copycats
   
• delays and disappointments

None of that means your dream is dead. These are normal rites of passage in business and life.

There is no criticism-proof price.
There is no perfectly smooth year.

Look at the Whole Year, Not Just the Goals

One of the most helpful things you can do is zoom out.

Instead of just asking “What are my goals?”, ask:
• When will I need rest?
• When are my busy seasons?
• Where do I need space between projects?

Planning visually — seeing your year at a bird’s-eye view — gives you permission to have seasons. You don’t have to go full-throttle all year.

Space Supports Motivation

A big lesson I’ve learned over time is about lag time — the energy before and after big events.

Pre-launch energy.
Post-launch delivery.
Recovery time.

When you don’t allow for that, everything starts bleeding together, and exhaustion follows.

Space isn’t laziness.
Space is what makes momentum sustainable.

Reduce Friction Wherever You Can

Sometimes motivation dips not because you lack discipline — but because life feels harder than it needs to be.

Tiny points of friction add up:

• forgotten keys
   
• missed appointments
   
• unclear systems
   
• constant interruptions

Removing friction can restore motivation almost instantly.

This might look like:

• tightening cancellation policies
   
• spacing out projects
   
• automating bookings
   
• adding simple systems that save energy

It’s not about motivation — it’s about making things easier.

Add Joy Back In

Motivation isn’t just about removing what drains you. It’s also about adding what lights you up.

For some people, that means:
• exciting goals
• stretch projects
• fun rewards

For others, it’s:
• more rest
• fewer commitments
• massages, naps, or creative play

There’s no right answer. Only what works for you.

Final Thought

This isn’t about running at 100% all year.

It’s about creating a year that supports you - through highs, lows, and everything in between.

You’re allowed to plan for dips.
You’re allowed to build in rest.
And you’re allowed to define success on your own terms.