How Alchemists can use Sacred Money Archetypes® to make more money

sacred money archetypes

I recently had the opportunity to interview an incredible group of Alchemist entrepreneurs and alumni in my Sacred Money Archetypes® course. In this fascinating roundtable, we talked about the strengths and challenges these entrepreneurs experience as Alchemists and how they have learned to use their Money Archetype in their business. 

Here's a summary of our discussion and please read the individual member's case studies and course reviews to find out more.

Our Alchemist Roundtable Guests




How did it feel when you found out you were an Alchemist? 

Adele Bates
(Click here to read Adele's full review)

So I remember very clearly watching that first video. You know once you've signed up and then it's like, "Hi, you're an alchemist and this is you." And I cried. God, yeah, I cried because I think it was the first time... I knew that about me. I know that that's who I am, but it was the first time that I'd heard it accepted in a business sense. So maybe like Mattia was saying, I think up to that point, I had run my business from my accumulator side. so that first video, when it was... Essentially you gave me this permission slip of going, "You can be Adele and you can be a business person." And then when you started talking about saving the world, that was it. It was so touching, and I remember taking it to my partner and saying to her, "Just watch this, it's me." But I think it was just so special to hear that, not in a spiritual setting, not in a creative art setting or anything like that, but in a business setting, and I think that's been the strongest thing for me through doing SMA as an alchemist.


Catherine Lucktaylor
(Click here to read Catherine's full review)

I really connected with the alchemist. I remember once Sydney saying not really having to prepare and just turning up and it just happens and that really happens to me. I just turn up and things just happen and I just know what to say and it just all comes out of me. So that was really validating.


Janet Tse
(Click here to read Janet's full review)

I really resonated with everybody who said it's a permission slip not to finish everything. Oh, I've got so many ideas and it's like I haven't got it together. It took me years to get to where I am now, just weaving these three things together, and it was just overcoming the shame of, "Oh my gosh, what is she doing? She used to do this, but now where are you heading to life?" But then when I saw this alchemist thing, I was like, "Oh right, I'm here to change the world." And it's not in a sense of through anger or anything, but it's really owning my space and being at peace with saying, "Hey, this is what I do, and I'm unapologetic feeling this way."

And I think the biggest aha tied to that was there were different layers. So the first layer for me was, "Okay, as a Chinese Australian, how do I teach people to show up culturally? But then I had to realize that other than healing my own wounds, it was also generational wounds from my dad who grew up in Hong Kong, and there were cultural differences that he had to overcome as a Chinese person. And the money wounds that came from that. The second class of their own country, their own city. And now coming back to Hong Kong, it's like coming full circle and claiming that we are all human and money making and doing business without borders, and this is something that had happened years ago for our ancestors doing business without borders all over the world, and this is something that I hope to convey in my work.


Mattia Mauree
(Click here to read Mattia's full review)

I remember one of the things that I read in the materials initially in SMA was... I have this written down here. You find it easy to empower others to believe in themselves, and kind of like what other people are saying, I had just never really heard that, but in a business context, or saying that that was one of my primary strengths, which it definitely is. And that it wasn't just about, I don't know, convincing people to give me money. It was about empowering them to do more as well, which is a lot of what I do. I also have a podcast called The Longer Road, for people with multiple marginalized identities. And a lot of people with multiple marginalized identities are poor because of structural inequities and all these things that they've had to work through. And one of the things that I'm trying to help people with is even if you have these things, even if you're disabled, there are still usually things you can do, especially in this online world.

So even though I don't see myself as a business coach, that's not the main thing at all, it's part of that message of what I'm doing to try to help people. So that was really, really meaningful for me, I think, and probably my first big aha. And then my second big aha was just because I can do something doesn't mean I should, especially for money. Just because I look at something and go, "Oh yeah, I could probably figure that out." In music, for example, I should not be producing all of my own work. Even though I technically know how to do audio production, it's not my area of genius, it takes me forever. And it's probably still not as good as somebody who that's their only job. So many areas where I just went, "Oh, okay. Here's where my magic is," and I'm allowed to just outsource the rest of it and not try to do everything myself.


Stacy Hoch
(Click here to read Stacy's full review)

This is how terrible the business person I am. When Adele said that she had not applied that alchemist thing to her business, I literally have not until this very moment because I just realized that I actually rely on my Connector/Nurturer for my business and my biggest aha... Because in my personal life I can manifest anything like that. Except then I see contrast with clients who are super rich and then I'm like, "What the fuck? Why didn't I decide to manifest that? Where did that come from? I didn't know that was possible." So my biggest aha actually was people will always say to me, "Dude, why don't you charge money for... Your YouTube channel is ridiculous. Stop doing what you're doing. You're giving away all of this information." I'd be like, "What do you mean? I thought this is what I did."

And I have a following and I could theoretically be in possession to make millions of dollars, and life coaches look at me and they're like, "Oh, that's no excuse that you have four kids and that you're doing all of this by yourself." And I'm like, "Oh my God." I see the cognitive dissonance of I could be that person, but also I just am like... I don't know. It was weird for me to go, "Wait, people will literally pay me for when I'm giving them away for free while I'm struggling most of the time to make sure I can sustain a life for my family." So hearing that people will pay for ideas was intriguing to me because I guess I didn't... Now I'm at a place where people want to talk to me and I'm like, "Yo, I get paid to talk to people." I get paid to go to that connector place that before I would just give that away to everybody.

So to hear that actually the truth is that's why people have hired me along, is for my ideas. And I'm like you, Denise, I just show up. I'm unprepared. I'm like, "Oh my God, I hope I don't forget what I would even want to say." And most of the time I do. And people pay me just to do that, just to show up to their experience and give them new ideas about it. And that was like, "What?" And that's why every coach that I've ever worked with since has been like, "What is your problem? You are the worst. What aren't you getting?" I hate asking for money, too, because I'm the nurture connector. So I'm like, "Oh, I just want to give everything away for free, and I'll save the alchemist part for my own personal life to find random shit on the side of the road that I want constantly." But I have not actually until this very moment even considered applying the alchemist frequency to my business, which is a very weird thought and it feels very fun to think about.


Stephanie Cavoli

Wow. So I so resonate with what you just said, and the idea of permission to be who you are, because I feel like in this business world, and I realize as a massage therapist, we have permission to be a little alchemy-ish. It's sort of accepted. But even for me, those people in my world, they didn't own the businesses and they didn't do well. They could be amazing massage therapists, but their businesses were not thriving or growing and so many were closing their practices. And that was really just disheartening for me. So hearing that, "Wait a minute, I'm a little weird and that's okay?"

And it was also super... I think the most important aha was that it just validated everything that I knew about myself to be true and that it was okay, and also it's okay if I'm not good at follow through. It's okay if the things that are my challenges, for them to be my challenges, because in the business world, from that masculine standpoint that we come to know that it's not acceptable. So to be able to accept myself and go, "Wait, I can look at those gifts and I can thrive? It's okay if these are my strong things and these aren't my strong things?" So yeah, for me having the permission, like you said, and the validation was a total game changer. It changed everything about how I looked at myself and my business.


How do your top three Archetypes work together?

Rachael Ferrera
(Click here to read Rachael's full review)

For me it's connector alchemist, and then ruler a little bit below. Oh yeah, I definitely see all of these and I've been fascinated by how they work together and pull on each other. So definitely with that connector alchemist, with both of them being so high, the tendency to just not care about money, I don't need to think about that. I mean, absolutely, this is something that I've gotten much better at. Definitely work in progress, but gotten much better at because of Money Bootcamp and SMA all of these things, going, "Okay, yes, let's look at this and let's create some systems around it." But that natural tendency all through my 20s for sure, it was very much money was not a thought in my mind, really, managing it at all. And just that belief that it will always be there is great.

And I think especially in my late 20s, early 30s, I saw that double edged sword thing play out because then it's when some kind of emergency would happen, and it was like I didn't have as much access to my magic almost it felt like. It's like, "Whoa, all of a sudden everything's a bit of a mess," if that makes sense. So really going, "Oh, okay. Maybe let me pay a little bit more..." Or a lot. Actually a lot more attention. But something that also was interesting at when I started not in Money Bootcamp, before Money Bootcamp, when I started looking at money through some other programs and things, I all of a sudden realized that I wasn't looking at my money, that I wasn't caring about it. And I became aware of that. And then I almost became ashamed of that.

And then it was almost like I totally leaned away from my alchemist, the part of me that could just create money, because it was like, "No, that's not real. That's juvenile. That's too magical. No, you need to understand where it's coming from." And then I actually think I started leaning more into the ruler part of me that's like, "I need to be empowered. I need to work for this," which there is a very natural part of me that can just do the thing, but it's not actually the highest part of me. I think it's good that it's in the mix and it helps. But what I noticed was a pendulum swing to then where it's like, "No, I just need to work on this. I just need to build my empire." And then I wasn't connecting with people because it's like, "No, I need to focus, I need to work."

And I started to see things aren't flowing. So when I really dove into this work, I started to understand it's like, "No," because yes, it's good to pay attention to the money. It's good to build your empire or whatever, but my superpower is in the connection, so I have to have that. And when I connect, what I've realized is connecting to other people and really building really genuine relationships for the sake of building genuine relationships is what creates. It's the channel to the alchemist. It's the channel to money just coming in, opportunities just coming in, that then turn into money. So that's like how I see that trifecta playing out for me. And it's been so powerful to just have this understanding so I can go when things aren't as in flow, what is it that I need to lean into? Am I cutting off my connector? Am I cutting off my alchemist? Or do I actually need to bring in a little bit more of that ruler for a phase? So yeah, this has been just mind blowing.

Catherine Lucktaylor

So I'm an alchemist, connector, and celebrity, and they're all pretty close together. I can't remember the exact figures, but there was only a few points between each of them. So they were very close together. And I think for me, it's really helped me understand and create a business model that works for me. And I think one of the things that was, I think you said at one time, Denise, was about being an alchemist and not promising you're going to follow up with something. And that was like, "Wow, I can do that?" And I really have to help myself back and not say, "Oh yes, and I'll send you this thing or I'll send you that thing." No, I'm not going to do that, because I'll just forget and just won't do it and don't want to do it. So that was a revelation. I absolutely love that.

And I think the way they work together for me is just incredible. I've got the alchemist, which is the ideas and I create things, and then I can put on the show and then I can show up for the private view and be the celebrity, and the connector will bring and attract all those people to it. So that has been amazing for me. And it's really made me see how I can bring it all together and just allowing myself to just do what I want to do and say no to the things I don't want to do. And I think what I do still struggle a little bit with, I keep thinking I want... Because I have this idea of something that could be a membership that people could sign up and could...

I started a Patreon page and I got one person to sign up and I haven't done anything with it. This is two years ago, and I've got someone paying me every month. And I feel really bad. I haven't done anything else with it. And I keep getting this one account, someone in America signed up, and then it's like, "Okay, well I did do that," and I never followed through with it. It was a great idea, and I spent ages... And I had all these different options and then it was like, "Yeah, I'm bored of that. I don't want to do it anymore." But I keep thinking, "Oh, it'd be such a good thing to do and I've got all these ideas." But I just know I'm not going to follow through with this. So I've realized that I work better doing projects. I will do this for this amount of time, and I don't know if it'll continue in the future. I don't know if I'll do it again.

At the moment I've created a retreat. In September I'm doing this three day retreat and it's working with art and creativity and grief rituals and it's this is beautiful place, but I don't know if I'll want to do it after I've done... I might do it again in the future, but I just don't want to have that pressure of knowing that I've got to do it again next year, because I might not want to. I'll probably be onto the next thing. So it is challenging, but I think my three seem to work really well together, and now I'm knowing and I'm seeing how they can work well together and I just love it and I really relate to them and I really love the magic of being an alchemist. So I think for me that is the big one, because I just... Because what I do, I do raku, so I'm working with all the elements and I take things out of the kiln and they're red hot, and there's fire and there's smoke and it's really exciting.

I do demonstrations. I have my open studios and people come and they watch me create these amazing things. And for me it's easy. I mean, I've been doing it for 30 odd years, but I can create and people are like, "Oh, how do you get that color with raku, and how do you do that?" It's just, "Oh, I just do it. Yeah, I'm a magician. I just do it." And I love it. But I just know that I can't work under pressure. I need to just be able to create. Yesterday, the day before, I had a really bad day because I was having to work to a deadline, so it didn't work. So this pot I was making for a gallery, they wanted it and they wanted this certain type. And because I had that pressure and I really didn't feel like being there, but I had to because that was the only day I had, it just didn't work. And I've just got to remember that it doesn't work for me.

I hate working. I hate doing commissions, because it's that external pressure of somebody wanting something a certain way, it just makes me tighten up, and I can't be in that creative flow. It's crazy. I just can't do it. Always goes wrong and I end up having to make loads of different versions and I'm working for pittance because I'm having to make different ones until I get it right. And it's just like, "No, I'm just going to make something. If you like it, you can buy it." So that's giving myself permission to just do that and to just know that I'm going to create something and people are going to like it and respond to it. I mean, I do consider what people want and I do have that back and forth and that conversation with my customers, but I also know that, "Yes, but I'm the magician, I'm the alchemist. I'm bringing something into being, and no one could ever know or suggest what I could create, and it is just going to come out and then I will find the people who want it." I think that is the thing for me.


How does your Alchemist sabotage you in business?

Janet Tse

I really resonated with what Mattia and Stephanie just said. The love hate relationship and also the imposter syndrome. So I think the connecting piece with me was trying to show up as the authentic me, without trying to be somebody else when I'm doing image consulting for really wealthy people, and then feel a little bit of jealousy and envy, and then feel shit for... Why should I feel that way? Because I'm a therapist, I should be doing my own work. And it's like, "Get that out of my mind. I'm here to serve." And I was like, "Wait a minute, but they're so wealthy. Maybe I should charge for them. And maybe I should charge a little bit more."

And then I feel guilty for wanting more money. And it's that duality of feeling like I'm always never enough to just be myself and always putting a lid on how I should be doing things and why I should be doing things, instead of just being me and claiming that, "No, I don't adult right, I don't finish things," and be okay with just being a kid sometimes and needing help sometimes. So that's one of my biggest challenges as well.


Catherine Lucktaylor

Thing that comes to mind when you talk about sabotages was just thinking that... Not really valuing my ideas and my talents, because I've always been really good at making things and creating things, and I think for a long time, I just didn't charge enough for what I was making, and just having so many ideas I never really followed through on things. I'd never could finish anything because I start making something and then I'm onto the next thing. So there was no continuity and I think that's something I've learned how to create collections and have something from start to finish and not just put it aside for the next thing.

I still do that a bit. I still do that a bit because I just get really excited. And also realizing that, yes, I have loads of ideas, but I don't have to do them all and I don't have time to do them all. And I think I used to get really just stuck on making a decision on moving forward because I didn't know what to go with, what I wanted to carry forward, so I never really did anything. So I think for a long time when I was younger, that really held me back. And just just not valuing myself and my talents. I think that's the main thing.


Mattia Mauree

I think one of mine was the love hate relationship with money part of it and feeling judgemental about money. Again, coming out of an artist background, there's obviously a lot of stereotypes in the artist world that it's good to be poor, it's noble to be poor. And also that charging for your work, especially to other artists, is not cool. So I think a lot of... And a lot of what was great about SMA for me was really going, "Oh, okay, this isn't just because of my background. This is actually a part of who I am," and noticing that, accepting that, and then figuring out how to get around it has been really useful. For example, sometimes people would owe me money and I would maybe follow up once, maybe not, and then just let it go. And I was not necessarily invoicing people the way that I should or really following up.

So there have been a lot of potential chunks of money I've just let go, or even actually that something somebody just said about workshops and stuff, I actually taught a free workshop recently a bunch of people came to it and somebody was like, "Oh, have you thought about packaging this up and selling it as a course?" And I was like, "Nope. That had not occurred to me, I guess." Cool that people would like it. So anyway. Both having a lot of ideas and not necessarily knowing how to apply them, but then that love hate thing with money sometimes, really learning how to ask for and receive money and then have it once I have it and not just immediately give it away.


Rachael Ferrera

I think that one of the ways that I wasn't allowing my alchemists to work for me before was... So magical thinking is amazing. It's just a problem when that's all that there is. So what I noticed is that sometimes it would be like, "Oh, the money will come and I don't have to do anything. And honestly, honestly, the reason I believe that is because sometimes that would happen. Sometimes that was legit true. If I would just focus on what made me happy and what felt fun and joyful, then money would just come. But I think that creating those channels and those tributaries, what it does is give me more empowerment in the process so that it's not like I'm only trusting the universe. It's how am I co-creating with the universe? How am I collaborating with the universe?

So what I have noticed is that now I'm always like, "Okay, well what am I selling now?" This is something I've been leaning into more and more and more over the last couple of years, especially over the last year. Always having something that I'm selling now. Actually, more recently, even more actively. In the last year it was like there is always something someone can buy. Now in the last several months it's been like, no, I'm actively putting a bit of energy behind something at all times. Because what I've recognized is that when I do that with intention and focus, I don't have to overwork, but it's just putting a bit of intention and a bit of energy behind it, sometimes money comes in through that channel. Sometimes money comes in through that channel. But a lot of times, either money doesn't actually totally come in through that channel. But then it comes in through some other place in a massive way. Or it's both.

It's almost like having that energy, that specific intention creates the opening for a full belief in my system and the universe to be like, "We know what we're doing. We know where we're going." Again, it increases the magnetic energy. So that magical thinking, it's almost like it has backing behind it. It has meat behind it. It's got some truth behind it. So then I'm like, "Okay, here's what I'm putting out." And it's so funny because sometimes I'll put... Last week, literally, I put energy into just a small... A little offer, a mini course, and people signed up for the mini course, but then these other massive things came in. Some of them money, some of them value. Thousands of dollars worth of value for free. Or a new business idea that I actually just then sold right away without trying at all. But I really believe that it's because I had clear intention of, "This is a very specific way that money can come to me," and then money's like, "Oh, okay. Yes, and..." So I've seen that and I'm actively in the process of leaning into that more and more and more.


Stacy Hoch

I resonate with everybody. I think that I come a little bit from a different angle in that... My sabotage is actually that I don't treat my business like it's anything, because I don't want to depend on it. So I'm like, "Fuck you, you work for me," basically. And it does, weirdly. My business, energetically, and that's why sometimes I have to just listen and it's like, "No, now's not the time to scale, Stacy." You have this particular life and these circumstances. And then I'm like... But I see this contrast. It's like, "What are you talking about? Is this self denial?" And I show up to it when I can't not. I do not show up consistently. I show up to it when my body is saying, "Okay, now is the time."

And I honor my business in that way, but really I've created it in such a way that... I never intended to be an entrepreneur. I just didn't want to leave my kids. So I homeschool my kids. I go to sleep with my kids. I'm running a business. I'm the breadwinner of a family. And I did it that way because of one reason only, and it was to not have to leave my kids. So the fact that I'm even in business is insane to me because, and the fact that it's sustained me for this long, which is obviously the alchemist. People would be like, "Well how the hell did you do that?" I don't know, I literally put up a sign. And then I have clients come to me and they're like, "If I'm going to be in business, I need a lawyer, I need this, I need that." And I'm like, "What are you talking about? I still don't have any of those things."

What, so my sabotages are... I don't button things up because I'm a mess, and that's just who I am. So I have a whole bunch of things that I do actually finish, I just don't share. And that's annoying because I don't market. I will send newsletters and be like, "Hey guys, love you, basically giving you some tap in vibrationally," and then I'm like, "And by the way, maybe you would maybe think about wanting to buy this thing that I'm not even going to tell you any fucking thing about, I'm just going to say it exists." So my biggest sabotage is my fear of yes. And that sense of wanting more and then feeling so grateful for what I have and being like... I'm in the best position I've ever been in my life. I have a family that loves me, I have a fucking roof over my head, I feel great in my body, and how dare I want more when I'm working with people that have so much and they want what I have?


Stephanie Cavoli

So I'm also a nurturer and a connector, and I work with people who need a lot and won't because they don't get a lot of attention from the people who should be giving it to them. So one of my biggest struggles is absolutely giving my time for free, giving literally my hands for free. That was a huge struggle. And then interestingly enough I'm realizing that, especially in the beginning, imposter syndrome would leak in, and then what would happen is I would have this great advice for somebody, but I'd be afraid to tell them it was my idea. So I'd be like, "Oh, Denise, I had this other client and she did this, and all of these amazing things happened." And then they would leave and they'd come back and be like, "That was such great advice."

It was my advice. My client didn't do it. I just made that up because I got so nervous about sharing. I have all these ideas, but do you really want to hear them? So that was a huge problem. And I think shiny object syndrome happens a lot. I would start 10 million projects and then I'd put half of my effort into it, panic, and then see something else and be like, "This is the answer. This is what I've got to do." And then that would happen all over again. So I have, I don't know, 15 half written eBooks that are amazing. I have classes, full on classes that are just sitting in my computer that people would love, but nobody sees them. So I think those are probably my biggest sabotages.


How has joining Sacred Money Archetypes helped you?

Catherine Lucktaylor

I really got a lot out of SMA. I think it really helped me to understand myself and how I wanted to ruin my business, and similar to what Beatrice said, is giving myself permission to run my business in my own way and to understand what my business model is and how it works. So I really recommend it. I think it's fantastic. It works really well with Money Bootcamp, and it just gives you more of an insight into your own personality and creating a business that works for your life. I think that's the main thing.

And it's also helped me to be aware of what to say no to and what to say yes to. So when I get opportunities, I think about my archetypes and that helps me to think, "Well, is that a good fit for what I want or where I want my business to be going in the future?" Like for instance, I don't want to do a membership, even though it looks like on paper it would be an ideal thing for me. Actually. I know that I'm not going to follow through because I'm an alchemist. So yeah, I really think it's been useful.

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