Most of us aren’t aware of the money stories we carry - until we try to set our prices, send an invoice, or invest in ourselves.

That’s when the fear, guilt, or shame shows up.

So today I’m walking you through how to uncover your money mindset stories, and why this awareness is the key to earning more with less stress.

Money Mindset = Your Beliefs + Behaviors Around Money

Money mindset is about how you feel about money, how you behave around it, and what you believe you’re allowed to have.

It’s why:

• You might freeze when someone asks your rate
  
• You’re afraid to raise your prices
  
• You over-deliver and undercharge
  
• You delay invoicing or hate chasing payments

When it comes to money - you’re not broken. You’re just running on old programming.

It Often Starts in Childhood

In my recent podcast episode on this topic I tell a story bout giving my daughter a coin at the farmer’s market - and how quickly I said “Don’t put that in your mouth, money’s dirty!” 😬

That one moment sparked a shame jolt in her nervous system.

And we all have moments like that - where we learned money = guilt, shame, danger, or scarcity.

I also share the school shoe exercise:

 💡 What were your school shoes like growing up?
Were they too small? Hand-me-downs? Designer brands that made you feel excluded?

These small details often lead to huge mindset patterns:

 “I don’t deserve what fits me.”
“I have to make do with what I’m given.”
“It’s not safe to stand out or have nice things.”

Your Money Patterns Have Consequences

That old story might now show up as:

• Refusing to buy the software or support you need
  
• Feeling guilty upgrading from the “cheap” option
  
• Hoarding supplies “just in case”
  
• Overspending to overcompensate for childhood lack
  
• Or refusing to be visible, in case people resent you
  

The story → becomes a belief → becomes a habit → becomes sabotage.

And unless you get curious, it just keeps running the show.

You’re Allowed to Create New Stories

In this episode, I also talk about:

• A moment in a financial advisor’s office where I almost defaulted to “let the men handle the money” 
• Mirror work and affirmations that helped me reclaim space 
• Why healing your money story helps you charge more, market more, and stop shrinking

Your money beliefs aren’t permanent.

They were taught - and they can be unlearned.

Listen to the full episode at denisedt.com/podcast