Product Launch Formula review

Hey gorgeous,

Considering buying Jeff Walker’s Product Launch Formula, but worried about buying yet another course? I hear ya!

I wasn’t sure if it was for me either, and to be honest, for the first few months, I didn’t even open the modules… whoops. Mostly because I had massive launch resistance, and my course is an evergreen one so I wasn’t sure I even needed it.

So, why did I buy? Fomo to be honest! (Jeff cleverly only launches once per year).

Then something happened. I decided to do a launch, so I watched a few modules… and then a few more.

And then my husband Mark came on board into my business and didn’t know much about internet marketing so I gave him my passwords to the course and told him to knock himself out.

Then suddenly Mark was saying “Jeff says to do it this way”… so I started watching again. Then spurred on by Jeff, we decided to do a big launch and had awesome results (more on that in a bit).

I have purchased and completed a LOT of business, personal development and marketing programs both online and in person and there are only a small number I would actively recommend and promote to my Lucky Bee community.

I've been implementing the PLF framework in all my launches for the last six years and it has generated millions of dollars of revenue. Plus I've also seen PLF help hundreds more of my community to finally launch their course, book or entire business. 

This course has changed my business so I hope this review is useful for you…

What is PLF?

Jeff Walker is the creator of Product Launch Formula (PLF) and one of the absolute best in the internet marketing world. Over two decades, Jeff has worked with thousands of entrepreneurs to launch new products and services online that have generated over $1 Billion!! Crazy…

Find out more about Product Launch Formula here.

Author of the New York Best Selling book “Launch” Jeff has developed PLF as a proven step-by-step PROCESS for launching anything online that you can follow and implement in your business. PLF is one of the best-selling internet marketing programs of ALL-TIME with sales approaching $50 million.

No seriously, read that again. Jeff has sold almost FIFTY MILLION dollars of his course. 

I think he knows a little bit about launching, right?!

Forbes once called Jeff the "$400m man" but if the big numbers freak you out – know that you can use what he teaches to make your first $1000 in your business. Jeff's first launch was $1,650. 

Then rinse and repeat until you hit your ideal target.

What I love about Jeff is that he is CHILL… he prioritizes freedom, family and lifestyle. This makes his teaching and videos very relatable – he’s a likable guy – not one of the super-salesy internet marketing guys in a cheesy suit.

Product Launch FormulaPLF is Jeff’s signature program and is a a course in sales and marketing for almost ANY type of business. This is not a theoretical course, it is a marketing intensive that will show you exactly how to structure your next launch – what to say, when and how. The contents of PLF have been proven by hundreds of different businesses all over the world. 

PLF is an online program that once you purchase you have 12 months of access to via an online portal (with the option to upgrade for a small annual fee after the initial 12 months). In this portal you can access everything that is included below and ask questions of Jeff’s team and others within the PLF community. You can access the course at your pace and at your convenience which was awesome for me with a business to run and three kids.

What Is Launchy? 

Launchy is a brand new AI platform that Jeff’s team has built to help you map out your entire launch with just a few clicks. This is the only PLF-aware AI that will build your launch from the ground up. And it’s ONLY available to PLF Owners.

Launchy is a custom in-house generative AI. It will help you map out your entire launch - from avatar, to product, to offer, to prelaunch content, to open cart, and so much more.

It knows the Product Launch Formula inside and out… and Jeff trained it specifically to remove the guesswork from building your launch. Whatever step of your launch plan you’re on, all you have to do is open up Launchy and follow the prompts.

That’s right… no more trial and error trying to create the right prompt – Launchy prompts you with the next correct step in the launch process.

Of course, you’ll still need to apply the Product Launch Formula strategy, and your human judgment… but this is the biggest jumpstart you will ever see in getting launched.

If you join PLF you’ll get 12-months FREE access to Launchy and coaching support to learn the system to fast-track your launch. 

What Results Have I Achieved with PLF?

Since implementing PLF in our business we've ran almost 20 product launches and generated millions in revenue. We're also the top affiliate partners for PLF because we give away a bonus that takes you behind the scenes of how we use PLF and how we run our launches. 

This is a real-life case study and I am proof that PLF is working now for online product launches, and for evergreen courses like mine.

Implementing PLF gave my launch more structure, better planning, a stronger affiliate strategy, a much more effective close, thousands of new leads and ultimately more sales.

Oh, and it was genius for Mark to follow since he likes rules and structure.

What’s Included in PLF?

Seriously, there’s a LOT.

I would estimate that PLF includes somewhere in the region of 100 teaching videos from Jeff and maybe 40 hours of premium content that dissects every possible element of your launch.

REMEMBER – You don’t have to watch everything for it to be useful. One of my successful launches, I had only watched the first few modules, and I didn’t even finish the course until this year. (I’ll admit, I still haven’t watched everything, some lessons I skipped because I didn’t need them right now, but it’s nice to know they are there).

The program includes a Launch road map and seven in-depth MODULES covering everything from Jeff’s fundamental sales strategy “The Sideways Sales Letter” to preparing for your launch, setting launch goals, building your list, telling your launch story, developing pre-launch content and creating videos that convert.

There is so much detail and so many intricacies in this content that I could not possibly summarise it all here and beside, I wouldn’t want to, Jeff is the one that can do it real justice and he always throws in some cool bonuses and extra value as well.

Click here for more info on Product Launch Formula.

Something I didn’t even realise until I completed PLF was that there are four or five different TYPES of launches and you need a different strategy and schedule for each one. These launches can be used at different times of your business journey and there’s even had an awesome training on how to STACK launches one after another to create MASSIVE momentum in your business.

Don’t feel overwhelmed – you just pick the strategy you want to work on first.

There's also a LOT of bonus content included to help you overcome any obstacles along the way. Here's a summary from the PLF website:

  • The online PLF training program that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by Jeff’s students. The training will walk you through creating your first launch... and then growing your launches from there. You’ll know what you need to do at every stage of your launch, when you need to do it.
  • A full year of access to™ – the brand new and exclusive AI tool where you can get your entire launch mapped out with just a few clicks. From defining your client avatar, to planning your product and offer, to your lead magnet, landing page, P.S. Path, Prelaunch Content, and sales page… this is the only AI that will build your PLF launch from the ground up.
  • A full year of Coaching Calls with Jeff’s team of full-time, in-house coaches. This is your opportunity to get live, personal support all year. The calls happen every other week. You also get to hear your fellow PLF students’ questions and answers – always helpful for your own business. You also get the recordings of all the coaching calls so you can listen to them again (or catch up in case you have to miss one).
  • Action Guides, timelines, templates, and checklists to help keep you on track throughout your launch.
  • The interactive Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast. And if you want to move fast, there’s the Accelerated Path option that unlocks the course at your own pace, so you’re never waiting around for the next training to be released.
  • The PLF Community Hub – the exclusive community where you can connect with thousands of PLF Owners (including me!)... find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability. Our Alumni Community is where you can celebrate your victories… and get an encouraging word when you need it.

Plus You Get These Extra Bonuses:

  • BONUS: Jeff’s complete Launching Your List™ video training course. This stand-alone course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown Product Creation Code video training course. This course shows you how to create an offer that people will line up to pay you for… whether it’s an online program, membership, coaching program, or physical product.
  • BONUS: Your Tech Stack Quick Start – If you’ve ever struggled with the “tech question”, this bonus is for you. In this training, Jeff’s all-star team will walk you through picking out the right technology for your launch… and getting it all set up.

Plus Jeff has lessons on keeping your tech lean but mighty. Use the Low Tech Launch Toolkit to help you nail down the essentials you need for your launch (nothing more, nothing less!) – and you’ll be ready to get started even more quickly.

  • BONUS: the full Case Study & Launch Examples Library – If you love to learn by example, this bonus is pure gold. You’ll have access to dozens of in-depth case studies from PLF Owners selling all kinds of products in different niches. Also included are complete videos and scripts from launches in various markets… along with Jeff’s analysis of what they did well and what they could have improved.

    Then there’s Jeff’s $7 Million Launch Sample File – this is copy from $7 million in launches that he’s done, plus additional copy from some of our PLF Owners' launches. You can use this “sample copy” as a starting point for your launch. Never sit down to a blank page!
  • BONUS: Advanced Launch Multipliers – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.
  • BONUS: Launch Partnership – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.
  • BONUS: Winning Book Launches – If you’re an author, this one is all about how to launch your book. Far too many authors put everything they have into their book… and then hope it sells. Don’t let that be you!


When I first starting implementing PLF one area that was really underutilized in my business were my affiliate partnerships so I got some amazing a-has and techniques from Jeff on Joint Venture and affiliate launches and how these can complement or be separate from your main launches – this is gold and was a big driver in my last launch.

Product Launch Formula is ONLY available once a year (enrolment closes 31 August) and it's always super popular – CLICK HERE find out more about PLF and my BONUS.

In addition to the many video modules that you can watch anytime on line, Jeff provides a PDF summary and PDF transcript of every video and you can download the audio or files to take offline. I found the PDFs really useful to scan over content of some videos and an easy way to jump in and refresh your mind on specific topics.

When I recently implemented PLF in my launch the PLF website and modules were permanently open on my computer as a reference point EVERY step of the way. And Mark sent me notes regularly… (even when he went overseas towards the end of the launch…)

There is a great COMMUNITY of other entrepreneurs and fellow PLFers within the portal for you to learn from and ask questions of – this is a priceless resource! You can even get actual access to Jeff's coaches via group coaching calls and Hot Seat Q&A videos at certain times of the year.

If like me, you want actual examples from real businesses don’t worry – its in PLF too. There are a lot of CASE STUDIES all the way through the course both from Jeff’s business and from his other students. One element that really helped during my launch was that Jeff shares his SWIPE FILE including blog and email copy – this was awesome inspiration and a great template for me to work from.

Product Launch Formula

Jeff Walker will next run his annual Live Launch Masterclass and open enrolment for the Product Launch Formula coaching program in August 2024. As a proud alumni and affiliate partner I offer an exclusive bonus if you join PLF through my partner link. Join the waitlist here


Free Money Mindset Training

The 7 Most Common Money Blocks and How to Clear Them

Discover which blocks are keeping you under-charging, over-delivering and from earning what you're worth!


Practical steps for better manifesting

Stop feeling unworthy of money and success

How slow and steady can win in business