EPISODE 254

New Year, New Price?

If you’ve been feeling a quiet nudge that your prices need to change - I’ve got a juicy bonus episode for you to dive into.

Honestly, there’s never a perfect time to raise your prices, but there are plenty of good reasons. And if you’re feeling that inner “this isn’t sustainable anymore” feeling… it’s worth listening to.

In this new Chill & Prosper ep, I’m talking about pricing - not just from a strategy perspective, but from an energetic and mindset one too. 

We cover:
✨ The common fears that come up when raising prices
✨ Why undercharging leads to resentment and burnout
✨ How Money Archetypes influence pricing decisions
✨ Practical, low-drama ways to raise prices
✨ Why pricing is never a one-time decision

You don’t have to justify yourself endlessly.
You don’t have to earn money through struggle.
And you’re allowed to charge in a way that supports your life.

xx Denise

P.S. Pricing is always one of the hot topics in Money Bootcamp - I can help you work through the blocks and mindset issues around setting, increasing and receiving your ideal price. Plus we have a free bonus inside the course that’s my Advanced Pricing Workshop - Click here to find out more

Transcript

Hey gorgeous, it's Denise here. And on today’s episode of Chill and Prosper, we’re talking about pricing.

You might be listening at the start of the year—or a little later—but honestly, there’s never a bad time to increase your prices. There may be undeniable signs or an inner desire bubbling up. If you’re feeling that nudge, this could be the time.

I give you full permission to increase your prices if that’s what you want to do.

I’ve got loads of resources for you, and it doesn’t have to be a scary thing. In fact, raising your prices can be a great marketing campaign. It gives people on the fence a reason to jump in and work with you.

And it’s totally fine to feel unsure or scared—that’s normal.

Let’s talk about some common fears that come up when raising your prices:

• “What if nobody buys?”
• “What if I get complaints?”
• “What if I lose clients?”
• “What if people think I’m greedy?”

I’ve had all of these thoughts too! But let me share something that helped me:

Years ago, I worked in corporate training, and I was paid $2,000 a day to train financial advisers on soft skills. I realized I was getting paid that much by a company—yet I was charging individual clients just $75 an hour for coaching.

That’s when I had a major mindset shift. I asked myself, “Why would I charge corporations one price and charge women a completely different price for the same transformation?”

It was rooted in my money blocks—particularly guilt, worthiness, and fear of rejection.

But pricing isn’t just about mindset—it’s also about:

• Strategy
• Positioning
• Systems and structures that support you
• And most of all… energy

If you’re undercharging and overdelivering, it creates resentment and burnout. That’s not good for your clients or for your business.

If you’re constantly thinking:

• “This client is getting way too much for what they paid,” or
• “I’m exhausted by how much I give for so little money,”

That’s a sign your pricing needs attention.

Now, this doesn’t always mean you have to dramatically raise your prices overnight. Sometimes the upgrade is:

• Creating clearer boundaries
• Restructuring your offer
• Adding a new level or tier
• Streamlining delivery so it’s more sustainable

You can keep the same price but reduce your time or energy output. Or you can keep your delivery the same and increase the price.

There are so many ways to approach this—and none of them are wrong.

This is where money archetypes come into play. If you haven’t already done my quiz, go to denisedt.com/quiz to discover yours.

Different archetypes struggle with pricing in different ways:

• Nurturers feel guilty charging for their gifts
• Accumulators fear people won’t pay
• Alchemists undervalue their work because they find it easy
• Connectors worry about losing relationships if they raise prices
• Mavericks might undercharge for the thrill of being the underdog

Each archetype needs a different strategy—and a different affirmation.

If you're a Ruler like me, you might have the capacity to scale and build—but you’ll still hit upper limits if you don’t feel worthy of more.

You might raise your prices—but then over-deliver to “make up” for it. Or create bonuses and extras until your margins disappear.

If that sounds like you, just know: this is solvable. You can absolutely rewire your mindset and pricing strategy to support your long-term goals.

Let’s talk practical tips now.

Here are three ways to raise your prices with less fear:

1. Give notice.
   Tell your audience: “Prices are going up on X date.” That way, people have time to decide, and it gives you a deadline too.
2. Start with new clients.
   You can honour current pricing for existing clients (if you want to), and simply raise rates for new ones.
3. Add value with structure.
   Bundle your services. Add a checklist or template. Tighten your delivery to make it more outcome-based rather than time-based.

And remember—people are already paying higher prices for similar work. There is no universal “right” price.

You get to choose what’s right for you.

Let’s also address a big fear:

“If I raise my prices, people will complain or leave.”

Maybe! Some might. But that doesn’t mean you’ve done something wrong.

Think about this: your business isn’t for everyone. You’re not trying to be the cheapest. You’re not running a charity (unless that’s your actual business model). You’re providing a valuable service that changes people’s lives—and you deserve to be compensated fairly for that.

There are always people who can and will pay your new price.

And sometimes, when you raise your prices, you actually get better clients—the ones who are more committed, more respectful of your time, and who get better results.

Why? Because pricing isn’t just transactional. It’s energetic.

Your prices reflect your confidence, boundaries, and business model.

That’s why I created my full pricing course. If you want more help, go to denisedt.com/pricing—it has everything from mindset support to scripts and templates to help you make the shift.

You don’t have to figure it out alone.

Here’s your takeaway for today:

✨ You are allowed to raise your prices.
✨ You are allowed to charge for your gifts.
✨ You are allowed to make money with ease.
✨ You don’t need to earn it through struggle.
✨ You don’t need to justify it endlessly.

Say it with me:

“It’s safe for me to charge more.”
“I serve, I deserve.”
“It’s my time, and I’m ready for the next step.”

Pricing is never a one-time decision. It’s something you’ll revisit again and again as you grow.

You might evolve your offerings, expand your niche, change your business model—and your pricing should evolve with you.

So whether you're just starting out, or you're feeling stuck in an old version of your pricing—it’s okay to shift.

I believe in your work. I believe in your impact. And I believe you can get paid well and serve beautifully.

Big love from me—and I’ll see you next time on Chill and Prosper.