Money Bootcamp helped me totally reinvent my business

money bootcamp testimonials
Money Bootcamp helped me totally reinvent my business


Nicole Russo De Souza

Author, Business Owner & Myofascial Release Therapist

“I never wanted to look at my bank account because I was afraid of what I might see.”


What was your money situation when you joined Money Bootcamp?

I was in the middle  of having just canceled my wedding with my now husband, but we had a break. I was feeling very alone. I had my massage business at that time, but it was in a lot of debt.

I had employees, but my team was very selfish at that time. They weren't a good match for me. People would leave and steal clients away. So there was a lot of  stress around money, and a lot of fear of not making it.

What’s your biggest “aha” since joining Money Bootcamp?

One big block in the massage industry is not being able to receive love and care. Our jobs make us such givers that it can be hard to turn that off and let someone else give to you. There is a huge imbalance there.

What I noticed a lot is you are in the middle of a 60 minute session, but you always go over. Because you feel like they are paying for you for those 60 minutes is too much.

But that’s not true. Our work has value. And it’s okay to love yourself.

Why did you join Money Bootcamp?

Denise seemed so authentic and kind. She is able to laugh at her past mistakes and learn from them, which I really liked. It made her seem real. I didn't have a lot of female business owner friends. I felt a little lost and wanted to have more women around me who were going through similar things to me.

But I was still letting self doubt hold me back, so I didn’t sign up right away. I read her book and lurked on her website for a while, but still wasn’t feeling ready to join. But then I saw the emails come through about the change in price for Bootcamp. Once the doors closed on this round, the price would have doubled.

And over 600 people had signed up already and I just thought, “What do they know that I don't?” So I had to see what it was all about.

How has Money Bootcamp helped your life and business?

“My business is completely debt free.”

Before, I was having such a problem with feeling safe around money. I always worried about payroll not going through because of the debt. But now, I hardly even notice it when payroll processes because the money is just always there.

I have such a great team now, too. We are so connected and supportive and all the jealousy and sabotage has disappeared. Every single person on staff now supports my mission and my brand. There’s not a single person who is paddling in the opposite direction.

Last year, we actually made a million dollars in revenue. I didn’t even realize until the end of the year when we were running reports. I just saw it and thought, “Oh my god – we made a million dollars.”

“And my work/life balance is the best it’s ever been on top of making that million in revenue.”

Before Bootcamp, I might have worked 12 to 14 hour days, but now, it’s totally different. I don’t even do any of the day-to-day operations anymore. I’m just working on future planning and other high-level vision projects. I spend time with my family and go to the gym. I couldn’t ask for a better life.

How has your time in Money Bootcamp been?

It’s such a vulnerable community and I love that. People post exactly what they are going through and there is always someone there who has already been there. It’s a large group, but I never feel like you can get lost in there. Every person is recognized and supported.








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