I’m going to share with you my tips on getting at least 200 interviews every year. I no longer do this because I’m focusing on writing and other projects right now. But in the early days of my business, this was an amazing way to leverage my success!
At one point I was doing about five interviews a week. It’s such a great way of dramatically growing your list AND your profile in your industry.
Let’s do it!
Getting interviewed 200 times per year does not happen by accident. I didn’t have people clamoring at my door asking to interview me.
I had to go out and make it happen.
1) Know Your Topic
2) Tailor Your Talk
3) Create Stories
4) Outsource the Pitching
I’m so excited to dig into each of these a little deeper with you so you can go forth and share your message with the world. Ready? Let’s get started!
Step number one is to know very, very clearly what your topic is and have something to say.
When I sent out a pitch email I would make it really clear that my expertise is money and I don’t deviate from that at all. Maybe I would sometimes talk about marketing or entrepreneurship, but it’s a pretty narrow topic. If you tell people you can talk about anything and everything, you won’t be seen as the expert.
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Step number two is to really tailor your talk specifically to the person that you’re pitching it to.
For example, I could say that I’d talk about money and business. Very generic. Or, if it’s a podcast that is related to a particular industry or a niche, I’d say I can do a talk on how money mindset affects:
So I would make it very tailored and personal and specific.
ACTION: Make a few bullet points on different things that you can talk about and tailor them for each pitch.
Now, step number three is to create some stories around your topic.
When I get interviewed, I know I can pull out – out of my butt – about 10 or 12 different stories that very clearly and succinctly illustrate some of my points. I don’t sit and write them down and look at them on the wall as I’m being interviewed and pick one out. But I’m pretty clear on what those stories are and I can whip them out at a moment’s notice.
ACTION: So take those bullet points that you’ve already got and create a few stories around them. Just really short things, but something that can be entertaining. Maybe it can be funny or meaningful or emotional, and so that makes you a really good interviewee, and then other people will want to interview you as well.
I used to get my assistant to send out the emails because I would get a bit triggered. I’d feel a bit shy or uncertain, for example. Whereas my assistant just says, “They’ll love Denise! They’ll love that!” so she just sends them out without being triggered by it at all.
Need some support on hiring an assistant – check out my complete guide to choosing the perfect person for you here.
So if you can outsource it, even better. But you can do steps one, two, and three all by yourself. No problem. Really, the key is to be consistent with it. Don’t just send out one e-mail and expect that you’ll get two hundred interviews a year.
ACTION: Make it part of your marketing calendar. If you do it on a daily basis, soon enough you’ll have more interviews than you can handle. And trust me it’s a really fun way to grow your list and to spread your message around the world.
Just to wrap up I want to talk about the pitch email.
1) Hello and intro
2) About section (bio and photo)
3) Talking points/What you can talk about
4) Your business and success stories
5) Social proof – where else you’ve been featured
6) Social media stats
7) Calendar link
I would write a very long pitch e-mail. In it, I’d include an About Me section (with my information, my bio and photo) and some bullet points specific to that particular podcast or a blog that I’m pitching to. I’d also include info about my books and a success story around them. At one point, for example, it was above one of Richard Branson’s and Tim Ferris’s books on a list – that’s definitely something people want to know about.
I’d also include a section about what other podcasts I’ve been interviewed on, and that definitely works because people want to interview others who are popular. So make sure you put that in as well.
I’d also include a section about My Business, so I put my social media stats, how many people I’ve got on my newsletter, and I mention that every time I get interviewed, I share it across my social media platforms and I put it on my site as well with a link back.
Now, that might sound really obvious, and it’s quite a long e-mail by this stage.
But here’s something that I’d also do that I think makes all the difference:
I’d put links directly to my calendar.
So if that person likes me and wants to interview me for their show or their blog or their podcast, they can click a button, see my calendar and my availability straight away, and they can just have it all in there without having to go back and forward my assistant and, “Oh, can we get her bio? Can we get some talking points? What time is she available?” and then trying to work out all the time zones.
The tool that I use for that is TimeTrade, which is an online calendar that syncs with your Gmail calendar. I think it syncs with Outlook as well. But it’s a really handy tool so people can just book in straight away.
I found that 80% of people just booked me in straight away. And guess what? They’ve already got my bio. They’ve already got a picture of me. They’ve already got some talking points. So it cuts down on the workload so much.
Have fun with this one, gorgeous! The world needs your message right now.
It’s your time and you’re ready for the next step,
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