Denise on the Ready, Set, Paid Ads Podcast

I had such a great time chatting with Mary-Anne Amies, host of Ready Set, Paid Ads, about how our money beliefs can influence the way we market ourselves—and how to shift those stories so business can feel easier and more abundant. For years, I avoided paid ads because I thought I had to “earn” every dollar through sheer effort. Now? I see advertising as a tool that supports freedom, not something to feel guilty about.

We also explored how old money memories—passed down through culture, family, or early experiences—can show up as resistance in our business decisions. If you’ve ever hesitated to invest in yourself, raise your prices, or show up more visibly, you’re not alone. These things aren’t just strategy—they’re mindset.

Here’s what we talked about:

• How “sweat equity” beliefs kept me from using paid ads

• The shift that helped me embrace advertising as support, not shame

• Cultural and family money blocks that affect visibility and pricing

• The role of AI in making marketing easier

• Why diversification in marketing is essential for sustainability

• The sweet spot where mindset and marketing work hand-in-hand

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