How to fix undercharaging and over-delivering

Show Notes

Today I’m talking about the classic (but horrible) combination of undercharging and over-delivering

It’s so, so common – I see it all the time. 


And I hold my hand up. I am guilty of this. 

So before we get started, know that if this resonates for you, you’re not alone.

When I started out it was ridiculous how much I over-delivered, because I felt guilty about charging full stop for what I did. 

I plied people with green smoothies and earrings, lunch and one-on-one coaching just for buying a place at one of my workshops. 

As a customer, I actually find it confusing and overwhelming when people over-deliver, it dilutes the impact of the main offer. 

But we do it because we don't think we're worth it. We think we have to bribe people. We feel uncomfortable selling something. And above all else, we want people to like us.


In this episode, you'll learn:

  • All about my classic over-delivering: green smoothie anyone?
  • The secret to creating value without overgiving                     
  • Exactly what Oprah puts in her goody bags  
  • Why my refund request rate crept up
  • How generosity can actually kill your business       

So, just take a moment to think about all the things that you're offering in your business. 

From freebies to opt-ins, products to one-on-one coaching. I want you to make a really honest assessment of where you are overstuffing because you feel guilty. 

Ask yourself what can I simplify?

It's our responsibility not to overwhelm our clients. 

Simplicity is key. 

It’s your time and you’re ready for the next step.

xx Denise



About the Show

Chill and Prosper is your weekly dose of money mindset, marketing and humour from best-selling author and entrepreneur Denise Duffield-Thomas.

Denise's philosophy is that there is ALWAYS an easier way to make money and that's what she's here to help you do. Each week, you'll get actionable advice to help you make more money, with less work. There's no need to hustle - let Denise show you how to embrace the Chillpreneur way.

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