How I almost sabotaged my launch

Show Notes

There are only a few days left, so let’s go even further behind the scenes of my current launch.

You know how I love sharing so you’re gonna get the good, the bad, and the ugly! 

The truth is that me or my launch manager/hubby Mark sabotage our launches almost every time (it’s usually ‘cos of our archetypes).

My archetype is Ruler-Maverick, and my sabotages are trying to do all the things at once, overlapping projects, and not giving myself time off. 

For this launch, I had serious shiny object syndrome – I filled my house with stuff for each archetype. We had clothing racks everywhere, and everything was a big, old mess.

So, there are eight archetypes, and my aim was to film each one in two hours. That’s four costume changes and one complete set change for each. No problemo! 

Rulers think that time and space don't apply to them, and Mavericks think that the rules of physics don't apply to them, so it was all cool, right?

On the first day, I realized my mistake. 

It didn't take two hours per archetype. It took at least double; I was frantically changing outfits, earrings, bracelets, rings, and shoes!

We started at 7am for hair and makeup and finished at midnight that night. We'd done two archetypes. I panicked.

Of course, we did it – my amazing videographer is an Accumulator, and we totally made it happen over the next week.

But I’ve learned lessons…


In this episode, you'll learn:

  • How I screw up almost all my launches (how NOT to launch!)
  • What each archetype needs to know before they’ll purchase
  • The secret to discovering your ideal customer
  • How to avoid cookie-cutter launches
  • EXACTLY what happened when I broke through my sabotages

This launch is next level!

I usually always film barefoot, but this time I chose shoes to match the energy of each archetype! From snakeskin cowboy boots to silver platforms – go to denisedt.com/bts to see every outfit that I wore.



About the Show

Chill and Prosper is your weekly dose of money mindset, marketing and humour from best-selling author and entrepreneur Denise Duffield-Thomas.

Denise's philosophy is that there is ALWAYS an easier way to make money and that's what she's here to help you do. Each week, you'll get actionable advice to help you make more money, with less work. There's no need to hustle - let Denise show you how to embrace the Chillpreneur way.

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