Why I Love Batching Content Creation
I love batch creating content – it has changed my life.
And I just get better and better at it. Friends call me the batching queen. I batch EVERYTHING - my social media content, my podcast, video content, admin tasks in my business.
I wish I could find a way to batch some of my kid related stuff!
This one simple mindset shift makes things easier and more profitable. So many people resist batching. It might seem boring. Or hard work. Or lacking creativity.
But it works for every type of personality and every type of business. And it won’t limit your creativity. You can be lazy and disorganized and still do it. I have ADHD. I still batch.
Because it’s so profitable for me to be consistent in my business.
Consistency has made me millions of dollars. I’ve not made money because I am sexy or funny (although I am both those things!). I'm the smartest or most creative but I am really freaking consistent.
I'm so consistent that people think of me when they see the color blue. When they see bees, Kombi vans or roses! Because I batch like a mofo.
Recently, I created 150 days worth of content for my rose farm social media accounts in one day - for Instagram, Facebook and Pinterest – yeah, 450 pieces of content!
Listen in to the latest episode to find out exactly how I do it!
In this episode, you'll learn:
- Exactly how and why I batch
- How I created 150 days of content in 1 day!
- Why you need to get in the zone
- How to outsource your content
- Batching doesn’t kill creativity
Embrace batching. It's really fun, and it gives you consistency. It’s vital for the The Know, Like, and Trust factor.
Consistency is cash in the bank because people get used to you showing up and then want to know what you do – they’re ready for your offers.
CLICK HERE TO READ ↓
Denise: Hey, gorgeous. It's Denise here. Welcome to another episode of Chill and Prosper. We are talking about batching today, batch creating profitable content. Now I have talked about batching so much. You might have read it in my books, you might have heard me talk about it before, but I will not stop talking about it because it's amazing. It changes your life and I just get better and better at it.
Some of my friends even call me the batching queen. I batch my social media content, I batch my podcast, I batch my video content, I batch admin tasks in my business, I freaking batch everything. I wish I could find a way to like, I don't know, batch some of my kid related stuff, but I hopefully I just want to inspire you to make things a lot more easy for yourself and more profitable. And by profitable, let me tell you why I batch because so many people resist it, and you don't need to. It works for every type of personality. I have ADHD. I still batch. But when we talk about profitable content, the reason why I batch is because it is so profitable for me to be consistent in my business.
Consistency has made me millions of dollars. It's made me over 20 million Australian dollars. Consistency. I have not made money because I am sexy or funny. Although I am both those things. No, I have not. I'm not super smart. I'm not super creative, all of those things, but I am really freaking consistent. I'm super consistent. And people resist it because they think it's boring. They don't want to do it. They think it's hard work. They think it takes away the creativity. And hopefully by the end of this episode, you'll realize that none of those things are true. You can be super creative, you can be super lazy. You can be super flaky. All of those things and still create consistency in your business. Consistency gives you cash. It creates a Know, Like, and Trust factor. You show up, my face is my fortune is my motto around that. I show up all, all the time. I'm reliable. You know what you can get with me. You know what I do.
I'm so consistent that people, they think of me when they see the color blue. They think of me when they see bees, they think of me when they see Kombi vans and they see my face all the freaking time. Now, does that mean I work 24/7? No. Does that mean that I am super consistent behind the scenes? No, I don't need to be. Does that mean that I am really organized? Absolutely freaking not. I am so disorganized guys. I am so lazy.
I have ADHD. I absolutely get distracted with things all the time. All the time. I don't feel like doing business, all the time. I have shiny object syndrome, all the time. I have a million ideas, all the time. Okay so, with all that being said, how the freak am I so freaking consistent? It is because I batch like a mofo. I am the batching freaking queen. I batch my video content, podcast content, everything, okay. I'm going to share with you how I do it, but I just want you to get that mindset shift that it's totally okay for you to create consistency, even when you don't feel like it. You just need the tools and the system to support that consistency. Okay? The mindset around it is, oh, it's boring for me. It's not boring for your audience for you to show up consistently.
Okay so, you can find ways to deal with the boredom factor and the procrastination factor by batching. All right. So I'm going to start with, how do I batch social media content, okay. So I show up every single day on social media, every single day and I have for 10 you years, okay. So if you go to any of my social media accounts and check out how many posts I've done, I think you can do see the count on Twitter, you can see it on Instagram. You'll see that there's a lot of content there, okay. My handle everywhere is @DeniseDT, go check it out. You'll see my content looks very similar too. Like similar colors and stuff like that.
But before I share how I do that, I just want to brag a little bit, right? So I have a rose farm that I own. So I live near the beach, but I have a holiday property that is a rose farm. And I created 150 days worth of content for that account in one day. One day. 150 days of content. And that is across Instagram, Facebook, and I believe it was either Pinterest or something like that, right so, that's times three, 450 pieces of content. How did I do it? Same way I do it for my business. Okay. So, if you don't feel like it, that's cool. I have, I reckon two productive days a month where I feel like creating content, just two. And it's usually the week before my period, I'm just a little bit more, I don't know, articulate or something. My friend Stasha, who runs the period coaching school, can tell you all about when you're most productive. But for me, that's when I'm most productive.
And it's like literally two days that I feel like creating content. So I need two things to be able to create this content, right? I need a place to create it, which I use Canva to do that. And I need a place to put it. Okay. So I create it and I put it somewhere. So I use, at the moment, I use the scheduler Later. There's so many different types of scheduler, you can use whatever you want, right? But the point is you need to be able to create it and you need to be able to put it somewhere. So those two days a month, I sit and I create content and I do it in a very specific way. I don't sit there and go, what am I going to talk about for the next two weeks? I do it in terms of categories. And then I go, I schedule out for as long as I can.
Okay. So first of all, I make a list and I go, what do I want to talk about? And I've been in this business for a while, so I kind of know what's in scope and what's out of scope. So I'll go, okay, I talk about pricing. I talk about money blocks. I talk about money mindset in general, I talk about inspiring entrepreneurs. And then I want to showcase testimonials. I want to showcase my life and you know, my lifestyle and my podcast. Right? So I've got all these different categories of things that I would like to share. So then what I do is I pick one category at a time and I hyper focus on it for a couple of hours.
So let me give you an example. If you follow me on Instagram, I haven't done this for a while, because I've run out of the schedule of them, I would have these quotes and it would say it's safe for me to, and it would be, it's safe for me to pay taxes. It's safe for me to be visible. It's safe for me to be whatever. So I actually created them in one day, I created over 300 of them in one day, about six years ago because I was procrastinating doing something else, writing a book or something, I don't know. And I sat there and I went, oh, I love how Louise Hay talks about, it's safe for me to do blah, blah, blah. So I was like, I'm going to do these for money. And I just sat down and wrote them. It's safe for me to pay taxes. It's safe for me, and I just brainstorm as many different things as I could. And then what I did was I went to, at the time I was using Picmonkey.
Now I use Canva and I just sat and I created one template and then I just did them one by one, by one. And they've been branded differently a few to different times, right.? And I think one time I even got a designer to sit and do them, but it was easy for me to do. And so I did it. Now here's the key I went, okay, I'm going to put these out once a week. So I went to my scheduler and I went, okay, Tuesday is going to be my it's safe day. And I scheduled them out every Tuesday for the next year. And I went, wow, Tuesday's filled in, I've got content for Tuesdays now for the next year.
Now you might go Denise, that is so ADHD. That's crazy. Can't believe you did 301 day. But imagine if you just did five, imagine if you went okay, one of the categories I'm going to talk about is self care. Could I come up with 10 self care posts? Yeah. Could you come up with 20? You probably could. And so then you could just sit there and go, okay, Tuesday in my social media is going to be self-care day. You don't have to make it a thing. And the reason why I don't say self-care Tuesday is because I'm in Australia. And so I'm always a day ahead. So it would just be a fricking mess, but you don't have to tell people what day is, what theme. Okay? So you could just sit there and go. All right. So self-care is one of the things I talk about. So could I come up with 20 quotes about self-care? Can I come up with 20 questions about self-care? Yeah, I can. And then schedule them out for like Tuesdays, right?
Another category for you might be around, okay so say for example, you are a singing teacher. Okay so, Tuesday's going to be overcoming fear of singing. Could you come up with 10 posts about overcoming fear of singing? Of course, you could. And then this gives you a really good look and feel for the brand as well. So if you go, okay, Tuesday's I'm going to do a post about this particular topic and it's going to look this color, great. Then you fill in all of those Tuesdays. It's so motivating to see that ahead of time. And then what do you do next? All right. I'm going to take a really quick break and then tell you how to fill in the rest of the puzzle.
Amanda Ewin: I'm Amanda Ewin, a self nourishment guru and coach at my business, The Lilac Lounge. And I live in beautiful Fremantle, Western Australia with two daughters, 17 and 19. I'm curious, adventurous, and always working on improving myself and finding time for fun and to play. I joined money boot camp in January 2021, after many other money programs, coaches, and books over a decade. A friend was in bootcamp and always mentioned it. I wasn't making the changes I needed, and I knew there was more to smashing my money crap than spreadsheets.
After I joined weird things happened, I got a 15K tax return. I had never had a return, always had debt in the past. And abundance came in many other ways, more than just money. I adore the community. The Facebook group is phenomenal and the mindset work and the way Denise injects fun into everything. I'd recommend it for sure. If you're really ready to ditch your old ways and never go back, but you have no idea where to start. I'm so excited for the rest of the year to smash my income goals and 10X my online business and have fun and joy along the way. It's really isn't like any other money programs or courses and you just need to do it.
Denise: Okay, welcome back. So I just said about how I batch my social media in categories, right? So then what I do is, so for me I go, I've got a million pictures of me and my dogs. So every second Monday, I post a picture of me and my dogs, but I sat there and did it in one go, right? So I go, okay, I'm going to go find 20 quotes about dogs, 20 pictures of me and my dogs. And just a little call to action of like show me your dogs, or do you have pets or whatever right? And then I use the same hashtags every time. So it's so easy to create. And then I've got all my Monday, every second, Monday filled in. And I did this when I did my rose farm post.
Remember I said, I did 150 days of content in one day because I went okay, every Friday I'm going to do. And you'll see this, if you follow it, it's Lorn rose farm, L O R N rose farm. I went every Friday, I'm going to do a picture of a teapot because we've got a million pictures of teapots, for every photo shoot I've ever done. And it's like, what tea you're drinking today? That's every Friday. So I only needed to find 20 pictures to have six months worth of Friday content. Okay. So I want you to think about this in terms of those categories. So I would go what's Monday, Wednesday, Friday, and fill in Mondays first and then fill in Wednesdays and fill in Fridays. Because if you feel like doing nothing else, at least you would have three posts a week that are going to go out no matter what, even if you don't feel like it. So it's so exciting to fill in the puzzle.
And when I say puzzle, so do you remember, if you ever do puzzles, how exciting it is to find the corner pieces first? So you go in and feel the corner pieces, and then you find all the flat pieces and then you do all of that and then you might find one section that's, if it's a ice cream, oh, I'm going to find all the ice cream pieces. That's how I do puzzles. I even get out plates and I'll put all the yellow ones here and I'll find all the pieces first. And that's how I do all my batching. I go, okay, I'll fill in all the Mondays. I'll fill in all the Wednesdays. I'll fill in all the Fridays and then it's a puzzle. And then you go, I wonder if I could fill in every second Tuesday today, for the rest of the year.
I wonder if I could fill in every second Thursday, for the rest of the year. And then it's so much fun filling in those gaps. And that's why I think when people batch and they do it a week at a time, it puts you in too many different directions. Because then you have to switch between, oh, I'll do a quote. Then I'll do a blog. Then I'll do this. But if you focus it on categories, it's so much fun. My friend, Jade McKenzie, we had this whole chat about it this week, she's got a men's skin care range and she's got pain sprays and stuff. And so I was like, oh great. Can you do every Tuesday be about pain management every Thursday be about self care and self love? And it's going to be so much easier than to create it because you're in this, in the zone, than switching back and forth between all the different posts you want to do.
Okay, so hopefully that excited you as much, listen to me, I'm so excited to share this with you. Because as I said, I'm only productive two days a month, but then those two days I can get so far ahead. And I did all of my 2021 content. It was, I mean, in September I was done for the year, you know? And I think I can just beat that again and again. You don't have to fill in every day because you might want to give some space for some spontaneity, but like it's real when you create it, it feels good when you create it. When someone consumes it, it's none of your business. And what I finds fascinating is that people will go, oh my God, Denise, this is exactly what I need to hear at this exact moment in time. And I go, great.
I created that three months ago and it was absolutely meant for you right now. That's exactly what happens. The magic is there when you create it, it doesn't matter when somebody consumes it. So you've got to get over this idea that it has to be in real time for both you and your customers. It absolutely doesn't. Now of course you can outsource any of that, right? You can say to a team member or a graphic designer, you can say, go and get me 50 quotes about dogs. This is what I did for the rose farm. I found a hundred quotes about roses. Go find me a hundred quotes about self care, go find me 20 quotes about trusting yourself, about following your dreams. And then you can use the same template because it might go out every week or every second week.
It doesn't have to look, it won't look too samey and you can totally outsource that. Now I actually do it all myself because I enjoy it. But I might outsource some of the quote things or some of those easy, low hanging fruit things. And I leave every Thursday for my team to slot in the podcast. Okay, so that's how I batch create social media content and the same content goes out on Pinterest, Instagram, Facebook, and Twitter all at once, which I do with my social media scheduler. And I think they've just added LinkedIn too. So I might start doing it at LinkedIn as well. Now how do I batch the podcast? You might be curious about this. So again, once I'm doing an activity once I want to batch it as much as possible. So at the moment I'm sitting in a podcast studio, I've booked two days, I might go two and a half, who knows?
And in those two and a half days-ish I will create six months worth of podcasts. So I'll aim for 25 podcasts in that time. So I ask people, what do you want to know? Tell me what you want to know. That gives me ideas. I look back at blog posts that I did 5, 6, 7, 8 years ago. Could I speak about that now? Could I refresh that? I look at blog posts that I've already created and I'll make a podcast out of it. Cause some people read stuff, some people like to listen to stuff. But the point is, I sit here and talk. Hey, if you got in trouble for talking at school, great, be a podcaster. It's so much fun just to sit and talk, but here's the magic of batching that it is so efficient for my team then because in two and a half days, we'll have all of the audio.
We can send those to the transcriber. They can do those all at once, super efficient. Then my team can then sit down and put them all in a blog post and do all of those bitty things. So they can do all that at the same time. So it all looks the same. Then they can go into Canva or we can get a graphic designer to do it. They can create all the graphics all at the same time and then they can schedule them out. You know, you can upload them all to your podcasting all at the same time. So it's so efficient to batch like that. And it makes it just easy then for everybody on the team because they know what to do. So generally if you're doing batching with a team, I get them to do one test thing first. So when we did the first time we did the batch of this podcast, they were like, is this what you want the page to look like?
And I was like, Nope, tweak these five things. And then I never had to look at it again because they were going to create it the exact same way for every single podcast. And then they could go. And once they've done all of that, there's so much bandwidth then. So then I can, because I know that something's going out on social media every single day because I know my podcast going out every single day, I don't need to check it week by week. Because it's all done in one go that gives me bandwidth. Then I can go, oh, I feel like creating a reel today. And I've created some recently because I had energy to do it. I had energy to come up with other creative marketing ideas because the bulk of my consistency is going out no matter what, it's the same with newsletter.
So actually the way we do our newsletter is, because I batch all that content, we don't know what people are going to like and what they don't. And sometimes it's a surprise to us. So we send out a newsletter three times a week. My team look at the posts that got the most engagement that week. They turn that into a newsletter. So they just shift the language a little bit, do any call to actions of things that we're working on at the time or like launches that we're working on. But I've already created those words. And I did it on a day that I felt really good and productive and creative. Okay, so gosh, I hope you're excited about this, right? Same goes with everything. If you want to hire, if you want to batch videos, hire someone to come and do videos. I've hired someone to come and we've done 60 videos over three days.
The idea is just to use your energy in like short bursts in really efficient ways. And if you've got good hair and makeup, batch heaps of videos, just make it easy for yourself. Now I started out just doing, I got a blow dry on Monday and I would do three videos on Monday. You don't have to go overboard. Like I always take things a little bit too far, because I'm like obsessed with how more efficient I can make it. It feels like a game, but if you just started going the first Monday of every month, I'm going to put on my makeup, I'm going to get my hair done. I'm going to set my studio up and look really cool. And I'm going to do five videos. And that could be my month's worth of content. You know? It can just be so easy to do it.
If you go on podcast interviews, I batch mine for Tuesday and Wednesday. I don't do them outside of that time. I do it for a day that everything's all set up and I'm ready to go. So there's so many different ways that you can embrace batching. It's really fun, but it gives you that consistency. It gives you that Know, Like, and Trust factor, that consistency is cash in the bank because people will see you they'll get used to you showing up and then you can tell them about what you do. Okay, I really want to hear your questions on this one. You can totally hit me up on social media. You'll see when I put this out on Instagram, put your questions in there because I want to really blast through your resistance to doing this because it's really, really fun. Think of it like a puzzle, like a game and it will create so much good stuff for you on the other side. All right. Stick around for my final thought in just a sec.
Almirah: Hi there, my name is Almirah Bardi. I'm in Vancouver, Canada. My biggest aha moment actually came through your email newsletter. I've done your money bootcamp, so I'm on the newsletter list and the breakthrough was all about passive income. Money is not hard to make. You don't have to work harder. Money can just come to me and flow to me. And I really had to get rid of all of my money blocks and mind blocks about deserving passive income. Thank you Denise, it was awesome.
Amber: Hi Denise, my name is Amber and I'm a writer and a podcast host from Columbus, Georgia. I read your book, Get Rich, Lucky Bitch last year in the Bookaholic book club, that I'm a part of. One thing that stood out to me in your book was to have an abundance mindset and to stop giving away my services or skillsets for free. It taught me to have a positive mindset and to know that I'm worth it. And that was a money block that I was having. And I'm speaking more abundance into my life. Thank you. Have a great day. Bye.
Denise: Hi everybody, and welcome back. And my final thought today is about the realities of your physical body. I know this sounds a bit funny, but sometimes when I tell people I have ADHD or I see other people telling others about the reality of their body. Maybe you've got a chronic illness, maybe you have a disability, maybe you have a condition that stops you from doing all the things that you want to do, maybe you don't have the same energy as other people. And I see people then go, oh no, it's all in your mind or, oh, if you just meditate or if you did this and so there is real power in just acknowledging what is going on with you. And as I said, I've got ADHD. I don't have any other chronic illness, but I'm also a mom of really young children.
And I'm really tired of that. And that's real too. Right? So whatever is going on with you right now, allow yourself just to be that, it is true. It is true that you maybe have some physical challenges it's not in your head, it's real. But there could be some stories there that you have around your ability to make money, because there's so many different ways you can run a business, you can always find an easier way, but that always translates to, I'm not allowed to make money. So just something it could be, it's safe for me to be wealthy and have a chronic illness. It's safe for me to be wealthy and be autistic. It's safe for me to be wealthy and have ADHD. It's safe for me to be wealthy and be postpartum or dealing with whatever you're dealing with.
It's safe for me to be depressed and be wealthy. And that could open up a whole can of worms for you as well. And I'm not even going to guess like you and say, ah, everyone can be rich right now with what you've got. Because there's some challenges, right? And we live in a real world.
So that's just my final thought is please be gentle with yourself, with whatever you're dealing with and acknowledge that it might not be as easy for you as it is for someone else. And don't let other people tell you that it's all in your head. Yeah, a bit of an interesting thought for today but I think it's important to say, cause I've seen it a lot recently and I've experienced it myself. So it's safe for you to be wealthy with whatever's going on for you right now. And it's safe for you to find your own path and find the ease in that for you. And I'd love to hear from you around that too. If it's personal, you can always DM me, @DeniseDT. I love hearing from you or send me an email about it. Yeah, and I will see you next week for another episode of Chill and Prosper. Bye.
About the Show
Chill and Prosper is your weekly dose of money mindset, marketing and humour from best-selling author and entrepreneur Denise Duffield-Thomas.
Denise's philosophy is that there is ALWAYS an easier way to make money and that's what she's here to help you do. Each week, you'll get actionable advice to help you make more money, with less work. There's no need to hustle - let Denise show you how to embrace the Chillpreneur way.
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