Sandra Hoffman

Automation Expert | Germany
Archetype: Ruler

My name is Sandra. Probably I'm from Germany and I help female business owners to automate their online business. I am a Ruler, but I'm also a Maverick and Romantic.

How Sandra Hoffman Uses Money Archetypes as an Automation Expert

“When I read about the Ruler, it was so clear that's it's totally me. I'm always thinking, "Okay, can I make this as a business? Or this as a business ?" And if other people tell me their ideas, I say, "Okay, so we're going to do this and you can make a business out of this." All the time, I'm thinking about how to make money out of everything.”

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Was there anything surprising when you found out about your Archetypes?

That's just me. It made so much sense. I mean, Ruler, Maverick, Romantic are quite close. So sometimes I thought I'm rather a Romantic because I like luxury a lot and I like to... I always think I earned this, yeah? So I deserve it. I deserve it. That's it. I deserve it. So that's what I think a lot.

But then when I read the Ruler one, it was so clear that's yeah, it's totally me. It's like, I'm always thinking, "Okay, uh-huh. I can make this as a business maybe? Or this as a business maybe?" And if other people tell me their ideas, I say, "Okay, so we're going to do this and you can make a business out of this." So it's like all the time, I'm thinking a lot of how to make money out of everything. So yeah.

What are some of the sabotages you experience because of your Archetypes?

I have noticed that it's quite hard for me to focus on one product. And it's so hard to launch because it's so hard for me to talk three weeks, four weeks about just one thing, because I thought, "Okay, you've seen your offer. You can book there and now just move on. Let's do the next thing." And that's so hard because I'm launching at the moment. And it's two weeks time, and I'm just like, "Okay, I want to stop now and do the next thing and do the next thing." And so that's quite hard for me. I think that's a sabotage that doing things the hard way. I think I don't have this so much because of my Romantic side, so that's not very strong with me. So I like to do it the easy way, that's very strong. But the focusing and, like you said, a patient is a strategy, not a virtue. Yeah.

Maybe that's a good one for me because I'm impatient because I'm a quick decision maker, so I think, "Okay, so you've seen it. Why don't you just go ahead and we can move on. We don't have to talk about this anymore because I've shown you everything." And that's probably one thing which is hard but I'm trying to do it. I'm trying to focus on one and not to step aside and pose something else and do this and that. And when I started the business, somebody said before, I can do a lot, I can have a lot of technical stuff. So I did everything. And then I noticed, "Okay, that's, that's not what I want to do."

And I'm not a Done-For-You girl either. It doesn't work out for me at all. I'm sitting here and I don't want to do the work. If I can teach you, we can do life coaching. I can show you everything. I can teach you everything. That's fine. But sitting at home and doing the stuff for other people doesn't fulfill me anymore. So, that's maybe something I've learned and what I didn't know in the beginning, but now I know. So I'm trying not to sabotage me anymore.


What would you say to someone who is looking to join Sacred Money Archetypes®?

Okay. For me it opened up so many things and it made, I don't know, I always felt like I'm strange. I'm different from everybody else. And so when I came into this group and when I read all the articles about Ruler, I thought, "Okay, okay, that's me. And others are like me, so it's okay to be like this." That was quite good. So that's overall... It doesn't depend if you're a Ruler or not, but that was quite eye opening I'd say.

"And it helps so much to reflect on yourself and then also to choose the right business for you. As I said, Done-For-You didn't work out, so I'm doing coaching now."

That's quite a thing I think. And also what you do, the marketing part, so for me, it's hard to talk to others because I'm, as I said, I'm quick. So I tell you, "Okay, that's the offer. Take it or leave it. And then we can move on."

But I know other people, they need more information. They need, "Okay, we are going to love each other" and whatever doing this. And you've got this, I don't know, it was a hard way. You said, "Okay, if you want to advertise or market to Nurturer, then you have to do it like this. And if you want to market to a Maverick do it like this." And this helped me a lot because as a Ruler, I'm like, as I said, quick, easy decision making in everything so I don't see the problems of others, maybe. And this helped me a lot to get to know the other archetypes as well, especially from the marketing point of view.

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 ease and abundance

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