Jess Keating

Best Selling Author, Scientist & Soul Coach | Canada
Archetype: Ruler

My name is Jess Keating and I am really excited to be here today. And I am from, it's outside of Ontario, it's out of Toronto, Ontario, Canada. And I am a Ruler, a Maverick and an Accumulator.

How  Jess Keating Uses Money Archetypes as an Author

"It is permission to be yourself. I would highly recommend it, especially to Rulers, because it is such an amazing way to know yourself better and then to actually put that self knowledge into action in your business to make more money."

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Was there anything surprising when you found out about your Archetypes?

The thing, honestly, the thing that hit me first, it was like, 'Yep, that's me." And the second part of that was when we did the quiz. People are sharing their answers and all of these lovely women that I know were like, "Oh, I'm a Connector, I'm a Nurturer. And I'm whatever." And I was just like, "Am I a jerk?" And I remember just being like, "Oh, it's okay. I'm allowed to be this way."


What are some of the sabotages you experience because of your Archetypes?

So, yeah, I was going through the course earlier today and one of the things that came up was that you want a Ruler for that gentle butt kicking. And I was like, "Yep, that's okay." And I can recognize a lot of my sabotages around being a ruler, I don't actually think that the traits of the rulerness were the sabotage. It was my own sense of shame over them. If that makes sense. It was the feeling of, "Oh, I need to be more Connectory. I need to be more Nurturing or whatever" and not truly allowing myself to lean into my strengths there. The minute I hired somebody to do the nitty gritty tech stuff, that was just a huge, huge level up for me just being able to do that.

And recognizing, I think you also say we tend to do things the hard way or find the harder way to do things. And there's a line that you mentioned in it as well that was just because you can do something doesn't mean you should. And that for me, I have a real love of learning. I love to know, "Oh, how does this work? How does this work?" And I really had to start asking myself the question, say to myself, like, "Okay if you spent a few hours, you could figure this out." I could figure out how to set this up tech wise, or I could figure out how to dig into this person's personality and figure out how to sell them or whatever. But I had to ask myself, "Do I want to get good at this task?" And if it wasn't something that actually appealed to me, I had to give myself permission to just either outsource it or nine times out of 10, you could just not do that thing and your business is going to be fine.


What would you say to someone who is looking to join Sacred Money Archetypes®?

Oh gosh. So where to begin? I think if you are a Ruler, I believe that you are innately a visionary. I believe that you are an empire builder and that you are here to really shake things up a bit. And I have to say from my experience, all of the stuff that life is conditioning you to and telling you is a defect is actually really the gold mine that rulers have.

"So SMA is just such a fantastic place to step into and explore all of those parts of yourself that you maybe thought were not so great. You maybe thought that they were bugs in your system that you needed to fix, but instead that's how the system is built to work best. So being able to recognize that and see yourself mirrored, not only on paper in what you're seeing in all the materials, but also in the people who also identify as rulers, and all of the cool qualities that they embody, that broader sense in community and ecosystem of what rulers can accomplish when they lean into their gifts, when they work through all the self sabotages."

We can forget that not everybody thinks the way we do and that's a good thing, right? But it's finding a way to work with all of the community that you want in your life and in your business. And to not maybe leave people out that you didn't intend to, or to invite people in that would really make your business even richer. So as others have said, it is basically permission to be yourself that you didn't even realize you were waiting for. And I would highly recommend it, especially to Rulers, but pretty much across the board because it is such an amazing way to know yourself better and then to actually put that self knowledge into action in your business to make more money.

Unlock the code to more

 ease and abundance

By asking you a series of insightful questions about your money habits and beliefs, the Money Archetypes Quiz will provide you with unique insight into your money opportunities and pitfalls.

You'll receive a personalized workshop outlining your Archetype and what it means for your business.